by admin2 | Jul 19, 2017 | Marketing Automation, Small Business |
I think I owe all small business owners an apology. Because prior to owning my own business, I, somewhat indignantly insisted that business owners needed to fill the holes in their business. And by that, I mean they needed to cover every “entry” point a... 
by admin2 | May 8, 2017 | Small Business |
Part 3: Tell the Story Behind a Testimonial People love stories. It’s the way we connect with one another. We use stories to make sense of the world. We have stories for entertainment, to teach morals, to carry on conversations with our friends. Our lives are steeped... 
by admin2 | Apr 21, 2017 | Small Business |
For most small business owners, the internal dialogue around marketing is fatally flawed. And that’s because it usually “sounds” something like this: “I need to market to my customers. What should I send them? How many emails should I send? How much is too much?”... 
by admin2 | Apr 19, 2017 | Copywriting, Marketing, Marketing Automation, Small Business |
One of the samples we offer for free on our website is a Review Request Campaign. And there’s a very good reason we chose it as a giveaway. But for you to understand, I need to first tell you a little story… I have the greatest garage door repair guy in the world. I... 
by admin2 | Apr 15, 2017 | Copywriting, Marketing, Small Business
I was working on some custom copy for the owner of a martial arts studio. As part of my process, I spent some time reading through the website, talking to students, etc. You know, trying to get into the mindset of the prospect. Then I asked my husband, “Why... 
by admin2 | Jul 14, 2016 | Small Business |
I occasionally write copy for a guy that teaches gym owners and personal trainers how to grow their businesses. As part of his business model, he provides his clients with marketing materials including emails, postcards, sales letters, etc. I was surprised, one day,...