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How to Plug the “Holes” in Your  Follow Up Marketing

How to Plug the “Holes” in Your Follow Up Marketing

by admin2 | Jul 19, 2017 | Marketing Automation, Small Business | 0 comments

    I think I owe all small business owners an apology. Because prior to owning my own business, I, somewhat indignantly insisted that business owners needed to fill the holes in their business. And by that, I mean they needed to cover every “entry” point a...
5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 3

5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 3

by admin2 | May 8, 2017 | Small Business | 0 comments

Part 3: Tell the Story Behind a Testimonial People love stories. It’s the way we connect with one another. We use stories to make sense of the world. We have stories for entertainment, to teach morals, to carry on conversations with our friends. Our lives are steeped...
The Key to Long-Term, Profitable Relationships

The Key to Long-Term, Profitable Relationships

by admin2 | Apr 21, 2017 | Small Business | 0 comments

For most small business owners, the internal dialogue around marketing is fatally flawed. And that’s because it usually “sounds” something like this: “I need to market to my customers. What should I send them? How many emails should I send? How much is too much?”...
Why Every Small Business Needs Marketing Automation

Why Every Small Business Needs Marketing Automation

by admin2 | Apr 19, 2017 | Copywriting, Marketing, Marketing Automation, Small Business | 0 comments

One of the samples we offer for free on our website is a Review Request Campaign. And there’s a very good reason we chose it as a giveaway. But for you to understand, I need to first tell you a little story… I have the greatest garage door repair guy in the world. I...
Why Business Owners Need “Zombie Apocalypse” Emails

Why Business Owners Need “Zombie Apocalypse” Emails

by admin2 | Apr 15, 2017 | Copywriting, Marketing, Small Business

  I was working on some custom copy for the owner of a martial arts studio. As part of my process, I spent some time reading through the website, talking to students, etc. You know, trying to get into the mindset of the prospect. Then I asked my husband, “Why...
Stop Apologizing for Being in Business –  Make the Sale

Stop Apologizing for Being in Business – Make the Sale

by admin2 | Jul 14, 2016 | Small Business | 0 comments

I occasionally write copy for a guy that teaches gym owners and personal trainers how to grow their businesses. As part of his business model, he provides his clients with marketing materials including emails, postcards, sales letters, etc. I was surprised, one day,...
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