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How to Write Generic Content to  Your Target Market

How to Write Generic Content to Your Target Market

by admin2 | Jul 26, 2017 | Marketing | 0 comments

This week, I completed 6 more automated follow up messages for each of the following groups: the prospects who opt-in for our samples, prospects who we have manually added to our database, new customers that buy content, new customers that buy my ebook, referral...
Is Marketing Just for Marketers?

Is Marketing Just for Marketers?

by admin2 | Jun 5, 2017 | Marketing, Marketing Automation | 0 comments

I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”...
Why Every Small Business Needs Marketing Automation

Why Every Small Business Needs Marketing Automation

by admin2 | Apr 19, 2017 | Copywriting, Marketing, Marketing Automation, Small Business | 0 comments

One of the samples we offer for free on our website is a Review Request Campaign. And there’s a very good reason we chose it as a giveaway. But for you to understand, I need to first tell you a little story… I have the greatest garage door repair guy in the world. I...
Why Business Owners Need “Zombie Apocalypse” Emails

Why Business Owners Need “Zombie Apocalypse” Emails

by admin2 | Apr 15, 2017 | Copywriting, Marketing, Small Business

  I was working on some custom copy for the owner of a martial arts studio. As part of my process, I spent some time reading through the website, talking to students, etc. You know, trying to get into the mindset of the prospect. Then I asked my husband, “Why...
What It Takes to Win the Content War

What It Takes to Win the Content War

by admin2 | Jul 7, 2016 | Copywriting, Marketing, Marketing Automation | 0 comments

When it comes to writing copy, far too many content creators use blank space merely to rehash old ideas. Either that or they’re on a deadline and could care less what boring information they put out as long as they beat the clock. Do you ever get tired of articles...
The GIANT Content Problem (and How to Solve It)

The GIANT Content Problem (and How to Solve It)

by admin2 | Jun 3, 2016 | Marketing, Small Business | 0 comments

Working as a freelance copywriter, I can’t tell you how many times someone called me or emailed me and said, “I need a copywriter and you were recommended to me.” I’d ask them what they needed written and they’d respond with, “Well, I don’t know but I’m trying to get...

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