by admin2 | Jun 19, 2017 | Copywriting |
Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal... 
by admin2 | Jun 5, 2017 | Marketing, Marketing Automation |
I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”... 
by admin2 | May 23, 2017 | Copywriting |
Part 5: Go on a Rant Today, I’ll be sharing the 5th and final hack for writing a great relationship-building email with ease. And I’m excited, because today’s hack allows you to become a true advocate for your customers and prospects. The hack is to go on a rant. I... 
by admin2 | May 15, 2017 | Copywriting |
Part 4: Write an Analogy At the church I attend, the congregation makes up the speakers for each Sunday meeting. One day, in high school, my sister was asked to speak in church the following Sunday. By Saturday, she had not prepared her talk. She planned to stay home... 
by admin2 | May 8, 2017 | Small Business |
Part 3: Tell the Story Behind a Testimonial People love stories. It’s the way we connect with one another. We use stories to make sense of the world. We have stories for entertainment, to teach morals, to carry on conversations with our friends. Our lives are steeped...