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The Key to Making Automated Emails Feel Personal

The Key to Making Automated Emails Feel Personal

by admin2 | Aug 9, 2017 | Copywriting | 1 comment

As part of Ready To Go Copy, we have strategic partners who are licensed to sell our content. As of right now, we only have a handful of these individuals. And I work closely with each of them to make sure they are successful. Now, in addition to being business...
5 Things to Blame  Before You Blame Your Copywriter

5 Things to Blame Before You Blame Your Copywriter

by admin2 | Aug 2, 2017 | Copywriting | 0 comments

Here’s what I hope business owners understand. Most copywriters take their craft very seriously. Whether you’ve commissioned 16 scrollable pages of an online salespage, or asked for a simple email series, we do our very best work. Because we know how important your...
How to Write Generic Content to  Your Target Market

How to Write Generic Content to Your Target Market

by admin2 | Jul 26, 2017 | Marketing | 0 comments

This week, I completed 6 more automated follow up messages for each of the following groups: the prospects who opt-in for our samples, prospects who we have manually added to our database, new customers that buy content, new customers that buy my ebook, referral...
How to Plug the “Holes” in Your  Follow Up Marketing

How to Plug the “Holes” in Your Follow Up Marketing

by admin2 | Jul 19, 2017 | Marketing Automation, Small Business | 0 comments

    I think I owe all small business owners an apology. Because prior to owning my own business, I, somewhat indignantly insisted that business owners needed to fill the holes in their business. And by that, I mean they needed to cover every “entry” point a...
52 Weeks of Email Marketing: A Strategy Cheat Sheet for Following Up with Prospects

52 Weeks of Email Marketing: A Strategy Cheat Sheet for Following Up with Prospects

by admin2 | Jul 3, 2017 | Marketing Automation | 4 comments

When it comes to “frequency”, “content”, and other email marketing questions, there really is no standard. Several of the “experts” I follow email as often as twice a day. While others, I won’t hear from for a month or more. It’s entirely up to you – the...
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